咖啡厅创业策划书（Coffee shop business plan）.docVIP

咖啡厅创业策划书（Coffee shop business plan） The cafe business planning book.Txt there is no one like me in time to hear some songs suddenly thought of his own past _______ if I can return to the past, I will choose not to know you. Not I regret, is that I can not face the end without you. Part 1: Market Research and market analysis 1. market background Coffee is a popular drink and coffee is also a culture, an emotional appeal, and a way of life. With the popularity of coffee culture, the campus has become an important place for coffee culture. Coffee shops are becoming an important place for people to communicate and enjoy themselves, and its value lies in its high level of spiritual enjoyment to consumers. Coffee is not just a drink, it is an atmosphere, culture and life pursuit. The development of economy and society must be mapped to the campus, and the consumption of coffee culture is promising in the campus market. 2. market conditions At present, there are many coffee shops around the University, and they have aimed at the University market. In Wuhan University as an example, Luoshi Road, a street cafe intensive degree high, is not common in other parts of Wuhan, so now the coffee consumption market competition is very intense. Outside the coffee shop, the university teachers and students have their own potential customers to consider and act, but there is no clear segmentation and positioning - they do not only provide coffee for college teachers and students. Operation of a market orientation of university campus cafe, how to win in the fierce competition, need to consider various factors favorable and unfavorable, exert their own advantages, to create differentiated value for customers, to cut off a piece of her cake in the campus market. 3. campus coffee shop features: University is a densely populated place, at the same time, the overall knowledge and cultural quality is relatively high, accepted more western thinking and lifestyle, easy to accept new things. Th