品牌年轻化之道（Brand younger road）.doc

品牌年轻化之道（Brand younger road） The ancients said: fight Jiangshan difficult, keep the country harder.. With the continued growth of the domestic economy, domestic enterprises have competition banner, holding brand take cities and seize territory, awfully. The brand is not easy, the more difficult, some today is too proud horseshoe anxious, suddenly flows; while others like beauty tricks, the Great Wall will never fall. Who wouldnt want to be a century old shop like Coca-Cola? Who doesnt want to look for the brands youth cheats? The question is, how can we scientifically, rationally and effectively maintain the brand of the brand that has been built up by generations of struggle, and keep the brand youthful charm forever? The answer is very simple, only four words: brand innovation! In a sense, the essence of brand innovation is to curb the aging of the brand, make the brand younger, and brand a lot of young road, the key lies in the concept of innovation. Brand name changed name, not afraid of business difficult to do, afraid of brand wrong. For enterprises, a good brand is a permanent enterprise is a gilded signboard, advertising, it can always arouse people to think better, so that the owners get encouragement and comfort. Once registered, the brand becomes an intangible asset owned by the enterprise. A good name is better than a great fortune. (Proverbs in the Old Testament, chapter twenty-second). For consumers, names are a part of the product. Bad name, consumer association is bad, Lenovo is not good, consumers will think the product is bad, the product is naturally not good to sell. In this regard, the Shenzhen airport brand name changed from Huang Tian to security, it is a good example. Originally, in the vernacular in Guangdong Huang Tian and death similar pronunciation, which is why many in Shenzhen for Hong Kong and Macao and Southeast Asian travelers prefer to destination from Hongkong Eic airport or Guangzhou Baiyun Airport landing, and then transferred to