如何做销售策划方案（How to make sales plan）.doc

如何做销售策划方案（How to make sales plan） This is what Ive seen before. Turn around and show it to you Section 1: overview of sales planning Sales planning generally refers to: project sales division and promotion strategy how to arrange, how to sell the project price, how to propaganda and so on The second section: the difference between sales planning and project planning In simple terms, the difference between the two is that the project planning is the key link, and the sales plan is target and class to raise the goal. I. inclusion of content in project planning: (I) Market Research Project characteristics analysis, construction scale and style, building layout and structure, decoration and equipment, function configuration, property management, developer background, conclusions and suggestions (two) target customer analysis Economic background: economic strength / industry characteristics / company, family Cultural background: ways of promotion, media selection, creativity, expression, (three) price fixing; Theoretical price / transaction price / rent price / price strategy (four) market timing and market orientation; (five) advertising strategy The stages of advertising, the stage of advertising theme, the stage of advertising creative performance, advertising effectiveness monitoring (six) media strategy Media choice / soft news topic / media combination / delivery frequency / cost estimation (seven) promotion expenses; Field packaging (marketing centers, demonstration units, panels, etc.), printed matter (sales documents, sales books, etc.), media delivery Two: Sales Planning inclusion content: (I) site preparation; (two) sales representative training; (three) sales site management; (four) room number control management; (four) summary of sales phase; (five) sales advertisement evaluation; (six) customer follow-up service; (seven) adjustment of stage marketing plan; The third section: contents and steps of sales planning A: project research: the project sales, marke