如何把生活方式卖给有钱人（How do you sell your lifestyle to the rich）.docVIP

下载本文档

12
0
约 11页
2017-07-24 发布于河南
举报
版权申诉

如何把生活方式卖给有钱人（How do you sell your lifestyle to the rich）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

如何把生活方式卖给有钱人（How do you sell your lifestyle to the rich）

如何把生活方式卖给有钱人（How do you sell your lifestyle to the rich） Every morning, he would take a private plane to swim on the Mediterranean island, the ship expensive Capricia yacht is the locker room; then he will transfer to another plane to the St.Moritz mountain resort; and then go to Paris for lunch, and a meeting; at night and then fly back home to enjoy a sumptuous dinner - this is not a movie the plot, but the former boss of a European car company for a day trip. In the eyes of Western tycoons, private aircraft, yachts, islands and alpine skiing are nothing to be considered extravagant. In addition, golf, polo, paragliding, hot air balloons, cigars, red wine, parties, limited edition cars, antique watches, art appreciation...... Its part of their way of life. How are these high-end lifestyle products or services sold to wealthy people? Western lifestyle managers understand that their goal is to have tasteful customers, elegant in dress, refined in life, and incompatible with vulgarity. To sell some product or service on behalf of these people, the promotion must be full of taste and touch them deeply from the level of spiritual life. Packaged into genteel symbols There is such a small story, cigar girl selling products to a group of wealthy people in the nightclub, she is such an interpretation to their customers: the top 68 yuan / piece, in Cuba is pumping second rows of small tradesmen and porters; 180 yuan / piece, in Cuba is ordinary white-collar smoke; third rows of 298 yuan / branch in Cuba, the boss was pumping; fourth rows of 698 yuan / piece, in Cuba is government officials smoking; the last row of 998 yuan / branch in Cuba is the nobility of the smoke. What kind of people do you think the rich will choose? They scrambled to snap up 998 yuan because of identity. Who wants to be looked down? This is precisely the reason: a lifestyle, if recognized as a symbol of the upper class, there will be many wealthy people flocking. Yachts have been rendered into such a