如何把生活方式卖给有钱人（How do you sell your lifestyle to the rich）.doc

如何把生活方式卖给有钱人（How do you sell your lifestyle to the rich） Every morning, he would take a private plane to swim on the Mediterranean island, the ship expensive Capricia yacht is the locker room; then he will transfer to another plane to the St.Moritz mountain resort; and then go to Paris for lunch, and a meeting; at night and then fly back home to enjoy a sumptuous dinner - this is not a movie the plot, but the former boss of a European car company for a day trip. In the eyes of Western tycoons, private aircraft, yachts, islands and alpine skiing are nothing to be considered extravagant. In addition, golf, polo, paragliding, hot air balloons, cigars, red wine, parties, limited edition cars, antique watches, art appreciation...... Its part of their way of life. How are these high-end lifestyle products or services sold to wealthy people? Western lifestyle managers understand that their goal is to have tasteful customers, elegant in dress, refined in life, and incompatible with vulgarity. To sell some product or service on behalf of these people, the promotion must be full of taste and touch them deeply from the level of spiritual life. Packaged into genteel symbols There is such a small story, cigar girl selling products to a group of wealthy people in the nightclub, she is such an interpretation to their customers: the top 68 yuan / piece, in Cuba is pumping second rows of small tradesmen and porters; 180 yuan / piece, in Cuba is ordinary white-collar smoke; third rows of 298 yuan / branch in Cuba, the boss was pumping; fourth rows of 698 yuan / piece, in Cuba is government officials smoking; the last row of 998 yuan / branch in Cuba is the nobility of the smoke. What kind of people do you think the rich will choose? They scrambled to snap up 998 yuan because of identity. Who wants to be looked down? This is precisely the reason: a lifestyle, if recognized as a symbol of the upper class, there will be many wealthy people flocking. Yachts have been rendered into such a