产品各时期促销策略的运用（Application of promotion strategy in each period of product）.docVIP

产品各时期促销策略的运用（Application of promotion strategy in each period of product） The marketing manager has to look for a more direct and effective approach to the growing sales target, so various promotional tools are frequently used. There are many kinds of sales promotion tools, and the marketing goals are different from each other. It is a new problem for marketing manager to give full play to the biggest role of sales promotion tools in every period of the product. First, market introduction period, promotion strategy: In order to enable products to enter the market as soon as possible, and product marketing communication is divided by enhancing brand awareness, advertising or public relations activities, it is necessary to promote sales for consumers or channels. During the strategy mainly include: channel incentive, free trial, free gifts, refund discount. 1, channel incentive The strength of product channel will directly influence the formulation and final result of other strategies, and the strategic and strategic incentives and cooperation of channel intermediaries are one of the factors of product marketing. In order to increase the opportunities for products to meet with consumers, manufacturers must motivate and manage each middleman on the channel, and consumer promotions need more positive response and support from all members to achieve success. A dealers sales promotion: dealers sales promotion and incentive methods vary from one to another, and can be divided into the following categories. A. long term sales target Award The manufacturers set a sales target, if the dealer within the prescribed period reached this goal according to the agreed cash reward; and also can set multiple levels of sales target, the reward amount is gradually increased, the incentive to a higher sales target sprint dealer. The dealers reward is best not to cash or goods, etc., in order to avoid the emergence of low dumping or dumping of goods, disrupting market behavior. Such as th