从SK-Ⅱ品牌的灭顶之灾看企业战略迷失-资讯中心-金融界（The loss of enterprise strategy - Information Center - financial circles from the ruin of SK- II brand）.docVIP

从SK-Ⅱ品牌的灭顶之灾看企业战略迷失-资讯中心-金融界（The loss of enterprise strategy - Information Center - financial circles from the ruin of SK- II brand） Look at the financial sector strategic lost - Information Centre - Home finance stock stock market financial bank foreign exchange insurance fund wireless bond futures trust special chat forum salon navigation from SK- II brand crowning calamity On the loss of enterprise strategy from the ruin of SK- II brand Reporter: for the SK- II incident, your employees internal attitude? Procter Gamble employee: the company wants us to support SK- II, but many of our colleagues say that SK2 is made in Japan, so some people dont quite support it.. Reporter: this incident is not affecting your overall impression of P G? Do you think your companys proposal should be appreciated? P G staff: no, actually, other products are not the same, have problems? Reporter: Procter Gamble top of how you ask? Procter Gamble employee: the company wants us to support SK- II, so we recently signed up to support SK- II....... Saying too much is bad for the company. We must support our company.. The above is the author of P G employees in Guangzhou part of the interview, which may be seen a little bit of Procter Gamble arrogance, that is, P G employees loyalty to the enterprise. But arrogance eventually failed to lead SK- II out of the woods. Instead, SK- II almost lost the Chinese market. In September, Procter Gamble SK- II incident caused nationwide from was found to contain raise a Babel of criticism of banned substances, neodymium and chromium to Procter Gamble claims that SK- II brand Chinese temporarily withdraw from the market, the drama of the business China refraction deep-seated problems in multinational corporations China market core cultural values, ignorance about the difficulty of enterprise crisis public relations the consumer market, Chinese real quality and so on. This is not a single public relations crisis, but also a game of values, and it