从一贫如洗到中国保险营销第一人（From poor to China, insurance marketing first）.doc

从一贫如洗到中国保险营销第一人（From poor to China, insurance marketing first） From poor to China, insurance marketing first ________________________________________ Author: Jian Wang At first, I was cheated into the insurance industry. In 1992, the Hainan real estate hot, I do real estate speculation, within a year earned tens of millions. But money comes and goes quickly. 1997, the state regulations, can not use bank funds to do real estate. As banks have to take back loans, my funds have been invested in real estate. So my company was bankrupt because I couldnt repay the loan. The real estate business failed, my night from becoming penniless, living everywhere. Life often changes when it is poor. At that time, a strange lady said to me in a firm voice, in less than half a year, a penniless person like me can become a rich man, and I learned later that she was an insurance company.. In this way, in August 1, 1997, when I was cornered, I joined a life insurance company and became a salesman. Like most people, my life insurance marketing begins with a strange visit. On a pedestrian bridge in Shenzhen, I tried to explain the insurance to a woman. I heard only two short, powerful words, annoying.. I tried knocking at the door of the 86 door in the morning, and only one door opened, and then the master taught his child, after such an uncle, knock on the door, never open.. I have a rainy day at the mall, taking an umbrella bag, hoping to gain the result, in vain. With the increase in the number of rejected, I realized there was something wrong with my insurance policy. When a persons sales goals are different, the methods are different. For example, now tell you to sell lighter, each lighter can make a dollar, 3 months, how much money do you want to make? If your target is 100 thousand, you may be to a street to sell; if your target is one hundred million, your method may reach an agreement with the cigarette factory, each selling a pack of cigarettes or a lighter. Different goals lead