从书媒广告的运用看图书营销模式创新（On the innovation of book marketing mode from the application of Book Media Advertisement）.doc

从书媒广告的运用看图书营销模式创新（On the innovation of book marketing mode from the application of Book Media Advertisement） On the innovation of book marketing mode from the application of Book Media Advertisement In the modern book marketing market, book publishing is the main source of profit. In recent years, the book media advertising has become a new mode of book operation. Their way through books, to bookmarks, waist, insert etc. as a carrier, the invisible advertising to target customers. This unique book operation mode, develop a new idea of book marketing, the open book media value-added space, changed the publishing industry chain, to expand the publication profit space, thus forming a new concept of book marketing era. In the commercialized market economy society, advertising can be overwhelming and almost penetrated into every corner of society. Books may be the only rare space that has yet to be advertised. But in recent years, advertising has unwittingly entered the book publishing industry. With the popularization and popularization of this advertisement, book media advertising has become a new business model of book marketing, expanding the growth of book publishing profits and becoming a new growth point of book profit. It has opened up the publishing and marketing field of vision, promoted the reform of Chinas publishing industry, and made the profit connotation of books increased. The publishers, publishers, authors and readers benefited from it. One, about books, media and Book media advertising The book media refers to the use of books as the media, through bookmarks, Le mouth, inserts, girdle carrier advertising graphic advertising forms of communication. The advantage of it in the form of a novel, accurate, marketing channels, cost optimization and other unique get readers, authors, publishers and advertisers to achieve multi favor, brand promotion, advertising expression, precision marketing and other demands. Compared with the development of books and medi