价值倍增营销之魂（Value doubled the soul of marketing）.docVIP

价值倍增营销之魂（Value doubled the soul of marketing） The ultimate goal of marketing is to enable more consumers to buy their products at the highest possible prices. To achieve this goal, marketers need to be based on consumers to coordinate the relationship between price and value. The value is higher than the price, the consumer feels the value for money, is willing to buy, this is the best condition; Value equals price, and consumers feel that value for money is a universal and acceptable state; The value is smaller than the price, the consumer has swindled the feeling, gives up the purchase, is the worst condition. In the interest of capital, any enterprise tends to place a high price (skim) on its products or services in order to grab high profits. But whether the product is targeted at a level of the target population, in order to get the recognition of consumers, must make the product value greater than or equal to the price, which is necessary to make the value of the multiplier, in order to match the high price. Value delivery of products to consumers and effective products to match the price of basic activities of marketing, marketing is to double the value of form; it is the marketing activities of the more advanced core content, is the soul of marketing. This principle applies to all marketing activities and is not limited to the enterprise. The public welfare organization called on people to change certain behaviors, government agencies launched a new regulation will be used in this marketing tool, the difference is likely to be paid by the consumer is not money, but the opportunity cost, time cost or change the behavior of the discomfort felt. (I) price Price cuts and price reductions by buying gifts should never be the focus of marketing campaigns. In marketing activities, of course, can be achieved by reducing the price value and price balance, but this is usually not good, because the price is the biggest effect of marketing variables on profit, the price