价值观念变迁与营销变革（Changes in values and marketing change）.docVIP

价值观念变迁与营销变革（Changes in values and marketing change） Ideas, decisions, attitudes, attitudes, decisions, behaviors, behaviors, habits, habits, ideas. Values and behaviors depend on each other and promote each other. In the past more than 20 years of reform and opening up, China has achieved social and economic shaking in the exploration of crossing the river by feeling the stones. The transformation of the society, the concept of ideological struggle, collision, confusion and perplexity, persistence and abandonment, and stick to the traditional Western westernization, changing the catalytic huge economic society the traditional values of the fission, and gave birth to the formation of new values, and changes of these values and promoting the further development of economic and social change, consumption the market has created countless new demands, gave birth to countless new opportunities, change numerous marketing behavior. For the core force of market development enterprise, that is, to adapt to changes in values, to meet the new needs; but also through the creation of demand to guide timely change of values. Change of ideas one: right view to wealth view Right is the core of the Imperial Society for thousands of years, headworker rule, labor who rule the people, the right is the only channel of ordinary people to change their own destiny. The businessmen with the goal of wealth have long been in the lowest stratum in Chinese society, and have been suppressed and restricted. Therefore, Chinese people have been talking about rights, research rights, pursuit rights and worship rights for thousands of years. However, according to the 2004 implementation of entitled investigation of the value orientation of Chinese the right to a selection rate of 68% ranked can be given up value of the first, the concept of thousands of years of rights was finally overwhelmed by the wealth of tide in the reform and opening up twenty years later. Tens of thousands of households in 80s