价值链之价值（Value chain）.docVIP

价值链之价值（Value chain） A value chain is a basic tool for an enterprise to determine its competitive advantage and to create and maintain a competitive advantage - - (beauty) Michael Porter The value chain analysis system divides the whole business activities of an enterprise into independent economic activities, and it is an analytical tool to study what these activities are and how to combine them. In different industries, often a profit in a value chain, such as soft drinks industry profits are mainly concentrated in the concentrated production; advertising industry is mainly concentrated in the media; the computer industry is embodied in the microprocessor; chemical industry concentrated in the production process; automobile manufacturing industry concentrated in the financial services, insurance and other downstream industries the construction industry, real estate, reflected in the sales process, so the control of the value chain profit has become the core of many enterprises, shaping the core competitiveness. PEPSI CHINA value chain control dispute I. background In January 1994 the United States Pepsi Co and the Sichuan provincial radio and television industry development company co founded the Sichuan Pepsi Cola Beverage Co., Ltd., registered capital of about 4000000 U.S. dollars, Pepsi China shares accounted for 27%, Sichuan radio and television industry accounted for 73% of the shares, the same year, Pepsi China authorized Sichuan Pepsi Pepsi cans production series of products. After several years of market of Sichuan Pepsi Pepsi Pepsi will undoubtedly become the intensive and meticulous farming, Sichuan joint venture factory in China highlights. In 1996, a loss of 4 million 20 thousand yuan; 1997 to achieve profitability, annual profit of 1 million 80 thousand yuan; 1998 profit of 18 million 830 thousand yuan; 26 million 560 thousand yuan in 1999, the sales of about 20 million boxes, equivalent to the total market sales in South Korea, Pepsi Chinese 14 bottli