企业(品牌)战略的3种典型模式（3 typical patterns of enterprise (brand) strategy）.docVIP

企业(品牌)战略的3种典型模式（3 typical patterns of enterprise (brand) strategy） In the process of enterprise development strategy and brand strategy planning, the author finds that many entrepreneurs have a common ground and a common problem for the future development of enterprises. The common point is: when the company successfully passed the start-up stage - a stage of rapid development -- stable development stage, entrepreneurs have very high reputation and social status in some areas and regions, and accumulated a large amount of capital, not Ganan in enterprises began to give more consideration to the development of a diversified enterprise, hope let your capital, brand, resources play a greater benefit, create more value. At this time, entrepreneurs will face a common problem: which direction should the enterprise expand in order to be the right choice, how can the original brand value be maximized? Three kinds of enterprise diversification expansion strategy appeared in China The first is the must not let outsiders fields: for example, a food production enterprise, enterprise development, food packaging and promotional material that cost is very high, then opened a printing plant; annual advertising investment reached millions or even tens of millions, simply open their own advertising company in the enterprise; plant expansion process has found considerable profit building materials market, building materials and registration of the company; the building materials and found that real estate prices rise, and investment Real Estate Company. This enterprise is widespread in the last century in 90s, even now in some places of large enterprises in the introduction can be seen as the strength of enterprises, operating range, involved in food processing, machinery manufacturing, real estate, bio medicine and other language. Between the primary and secondary industry diversification strategy management mode dispersion, low degree of specialization, poor coordination, industrial