企业SNS 打造可持续品牌社区（Enterprise SNS build sustainable brand community）.docVIP

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企业SNS 打造可持续品牌社区（Enterprise SNS build sustainable brand community）.doc

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企业SNS 打造可持续品牌社区（Enterprise SNS build sustainable brand community）

企业SNS 打造可持续品牌社区（Enterprise SNS build sustainable brand community） Marketing background In many sports brands to seize the media resources in 2009, how to attach importance to strategic cooperation with the media, multi-level, multi angle mining media value, from the siege surrounded by competing products? Anta to join the network, Tencent platform built on the Anta Security Committee community platform. Marketing appeals Anta is eager to influence 14#12316, a young 29 year old, with the following marketing goals: 1, through the Internets interpersonal reputation, enhance brand awareness and target audience preference. 2, the use of the security committee community residents resources, targeted activities and publicity. Reduce the promotion cost and enhance the pertinence and effectiveness of brand promotion. 3, the use of long-term brand viscosity, deepen brand impression. Collect large customer data and contribute to terminal sales and CRM establishment. Time planning Event planning Combine the target audience, select media for deep cooperation. Relying on Tencent, including the integration of Qzone, QQIM and other products, for the development and construction of independent SNS platform for Anta. For the Security Council to create a creative portal, to attract the largest range of target groups active participation. The safety committee homepage to 2.5D technology to create a unique browsing experience, to attract the target audience and the inherent potential of the target audience; and through the night and the effect of the floating layer function, show the latest activities information platform, to attract members. For Anta to build a series of theme venues, including COC (China Olympic Committee) hall, basketball hall, tennis hall, running Museum, product Museum, activity center, etc.. Venues and Anta set the advantages of combining the project, and in the venue set up a variety of interactive events and interactive game links, to create a multi brand experi