企业借势营销的系统思考（Systematic thinking on enterprise marketing occasion）.docVIP

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企业借势营销的系统思考（Systematic thinking on enterprise marketing occasion）.doc

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企业借势营销的系统思考（Systematic thinking on enterprise marketing occasion）

企业借势营销的系统思考（Systematic thinking on enterprise marketing occasion） According to reports, the American enterprise in the occasion on the marketing of the total cost of the annual growth rate of over 15%. With the increase in capital investment in enterprise marketing occasion marketing occasion at the same time, the senior management of the enterprise CEO and CFO also pay more attention to marketing. The high-level executives surveyed, 39% of people agree with the means of marketing occasion. But for China innumerable enterprises, can very good use of marketing occasion means few people. Many enterprises in the use of marketing occasion, always a waste of resources and energy consumption and no gain. Better borrow than lend! Unfortunately, to inform you that you were born in an age where you cant live alone, you work hard, you work hard, but you have to spend more time than your predecessors. As more and more resources are controlled by a handful of successful people, the threshold is getting higher and higher for the self-made people. But you still have a way to go! Leveraging the pseudo connections, the use of fake celebrity; good to see the seam timely and small pin ; by force, as through vigorously quasi; a person, a statue of God Kaozhun...... The famous teacher of marketing expert Tan Xiaofang said, these seemingly unremarkable leveraging philosophy, more and more people confirmed that this century will learn skills, and on the basis of the philosophy in the workplace by leveraging the network, by power, by platform, borrowed funds in the market, borrow resources, borrow talent. In front of the lecture, lets start with a story The end of the Qing Dynasty, there is a cream shop in Shanghai Zhabei District, do great business, shop door hanging knows the three characters of the plaque. God knows opposite the shop is a surname Li Gao in the fruit shop, the shop is fortune Li Gao because this fruit shop. Guangxu eight years, in the fruit shop from Shandong Laiyang to