企业变革的基础情势（Fundamentals of enterprise change）.docVIP

企业变革的基础情势（Fundamentals of enterprise change） The existence of corporate governance is undoubtedly in order to prevent and control all kinds of corporate moral behavior, the need to promptly respond to a variety of management pseudo phase; this is not only the protection of the firms hard power, but also the soft power of the enterprise. With the role of soft power in the market competition is becoming more and more enterprises are in the 3 / 15 rapid response to the media exposure, it shows the influence in the international consumer rights day exposure to large enterprises, awareness of consumer complaints will bring adverse effect to corporate reputation. As long as enterprises attach importance to consumer complaints and take quick response, all problems can be easily solved. Enterprises dealing with consumer complaints fast or not, the key lies in the degree of attention to enterprises and complaints handling capacity. Enterprises to regain consumer confidence, the most important way is to treat each other frankly, telling consumers the truth, in order to act to obtain consumer recognition. Important stakeholders, pseudo relative enterprise soft power damage experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civil