企业品牌战略烧灼自己的游戏（Enterprise brand strategy burns its own game）.docVIP

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企业品牌战略烧灼自己的游戏（Enterprise brand strategy burns its own game）.doc

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企业品牌战略烧灼自己的游戏（Enterprise brand strategy burns its own game）

企业品牌战略烧灼自己的游戏（Enterprise brand strategy burns its own game） One hundred years of advice: the continued development of commercial society is the result of oversupply, in any case curb manufacturing, how to stimulate consumption, the result is that each category of goods and services are more than supply. The arrival of brand consumption era is the process of business history that any enterprise can not change. The era of brand consumption to brand consumption as the main feature of the era. In this era, the consumer choice of commodities has crossed the simple function of the commodity level, into the humane and personalized brand level. Brand consumption era, each enterprise and commodity have a card. In the hands of cards, never good or bad, but this card once played, must have lost win. How to win the victory of brand consumption is the core of enterprise brand strategy In the age of tedious rule of technology, it brings warmth, familiarity and trust.. It also creates a sense of belonging. In a world without religion, it provides us with faith. It defines who we are and signals people who are related to us. - Nestle chairman Peter 8226; Brabeck. Who is that one that Brabeck says? Its brand! Brand is so sharp and great, commercial society has entered the era of brand consumption, our enterprises to build brands, not everything OK? If you think so, you are wrong again, because in the business logic of a hundred years of consulting, there are only two brands, dead brands and living brands. Enterprise marketing reengineering - grab in front of competitors know the secret, a book clearly pointed out: brand mortality is far higher than the mortality rate of enterprises.. The reason is very simple, the dead enterprises, each enterprise has many brands. Brand survival is also far higher than the survival rate of enterprises, because those living companies also have many brands. Do you know what that means? This means that brands can die a lot more than companies, and they