企业如何打好免费牌（How do companies play free cards）.docVIP

企业如何打好免费牌（How do companies play free cards） No free lunch, this is everyone for having heard it many times words, but in real life often have free services and products, such as the end of 2005, Shanda announced the continuous Mir, Legends of the world and dream country three big game permanent free mode of operation; in 2007, the New York Times announced the free, in the past 28 years, reports and articles are available free on the Internet; in April 2008, rising announced the launch of the rising 2008 version of antivirus software free use of half measures...... Why is that? Is there a no free lunch to rewrite? Two strategies for free marketing Free is a cleansing of the old thinking of business experience; and for businesses, free is more of a law of survival, one can change the old development model to achieve transformative power machine. The free marketing strategy will be run on the market in twenty-first Century, which is based on two theories: free price strategy and cross subsidy strategy. Free price strategy The free price strategy is a marketing strategy commonly used in marketing, that is, the product or service of an enterprise is offered to customers at zero or near zero prices to meet customer needs. In traditional marketing, the free price strategy is usually short and temporary; in the network marketing, the free price strategy is also a long-term parallel and effective enterprise pricing strategy. Products using a free strategy are generally using product growth to promote the occupation of the market, and help enterprises to obtain revenue through other channels, and lay the foundation for future market development. However, not all products are suitable for free pricing strategies. The cost effect, if the success of product development, just a simple copy can achieve unlimited production, the marginal cost of free goods tends to zero or by massive users, the sunk costs diluted, this is the most suitable for the free product pricing strategy. Fre