企业如何提高电视广告的收视率（How can enterprises improve the ratings of TV advertisements）.docVIP

企业如何提高电视广告的收视率（How can enterprises improve the ratings of TV advertisements） Enterprises put on TV advertising has become an important economic source of television stations, can be no exaggeration to say, without advertising, there is no television station survival. As a television station, to improve their own specialization and marketization, help enterprises to improve advertising ratings to cater for the enterprise market and communication is also crucial. In Chinese contemporary TV channel, TV advertising has become one of the indispensable elements of the program, matching ads and programs also need a lot of understanding, because the remote consumers watch TV, advertising has become the most ferocious killer, the nature and form of enterprise TV advertising can also combine the best TV set. In the program and advertisement arrangement is not reasonable, ratings and advertising ratings from far today, improve advertising ratings, prevent viewers to change the channel in advertising time, is in the protection of the interests of advertisers. For the media, improving the advertising ratings, in essence, is to increase the advertising yield, is to make the effect of enterprise advertising more objective and true reflection. To some extent, improving advertising ratings plays an extremely important role in enhancing the effectiveness of media advertising. As the media operators, to continue to attract advertisers media, enhance the competitiveness of the media, on the one hand to start from the program, deepening the program can do, increase the program for audience appeal; on the other hand, also need to start advertising, scientific advertising strategy layout, excellent quality of the forging of advertising communication, thus to improve the advertising ratings, to maintain the sustainable development of media management. First, using scientific layout to improve the continuity of advertising viewing The arrangement of advertisements plays an important role in