企业DNA进化（Enterprise DNA evolution）.docVIP

企业DNA进化（Enterprise DNA evolution） Xu Fei1 The basic elements of enterprise DNA Enterprise DNA was first proposed by Noel M.Tichy, a professor at the University of Michigan School of business. Enterprise DNA is the enterprise genetic code, and as a living, non natural organism, the enterprise has its own genetic genes, similar to human DNA. If the human gene determines the physical quality and development potential of the enterprise, then DNA determine all the features of the enterprise form, development and variation, determines the type and scale of enterprises, the business is the most basic aspect of healthy and orderly. The concept of enterprise DNA puts forward its value is that the development of enterprise is regarded as the growth of life. The purpose of the business is for growth rather than profit maximization; the condition for firm survival is to create value for customers, rather than the production of products, which makes the alienation and lopsided enterprise development problem back to its primitive nature, so it can more clearly grasp the development of enterprises. According to Gary (Gary Neilson), Nelson? Bruce? (Bruce A. Pasternack), Pasternak deccio? Mendes (Decio Mendes) and Xie Zuchi wrote the four basic elements of enterprise DNA DNA enterprise, there are four basic elements. The reason why the enterprise DNA element boils down to four is because the DNA of biological double helix structure is decided by the different combination of four kinds of nucleotide molecules. These four basic elements form the characteristics of the enterprise through numerous combinations, which affect the behavior and performance of the enterprise, thus affecting the direction of the evolution of the enterprise (see the right picture). The four basic elements of enterprise DNA are: decision making power: who decides what? How many people are involved in the decision process? How does one lose or gain decision-making power? Organizational structure: what are the le