企业经营战略中的市场定位（Market positioning in enterprise management strategy）.docVIP

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企业经营战略中的市场定位（Market positioning in enterprise management strategy）.doc

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企业经营战略中的市场定位（Market positioning in enterprise management strategy）

企业经营战略中的市场定位（Market positioning in enterprise management strategy） This paper introduces the connotation of market positioning, expounds the steps of market positioning and various positioning methods. In short, enterprises need to carry out market refinement according to certain standards, and on this basis, select the most attractive and effective service part of the enterprise as their target market In a competitive market environment, any enterprise will be operating in the market are complex and changeable, demand differences and diversity, even large enterprises also can not meet all the needs of the market, and only according to the objectives of the enterprise and the allocation of resources, the use of their own advantages to meet the market and provide effective for service. The enterprise needs to subdivide the market according to certain standards, and on this basis, select the most attractive and effective service part of the enterprise as its target market. This requires the enterprise market positioning, which is related to the important decision of enterprises survival and development, and the implementation is soon to be the world marketing scholars and managers to accept, become an important part of the enterprise marketing strategy. The premise of the specific marketing strategy of the city. 1 what is market positioning? Market positioning is proposed in 70s by American marketing experts, field positioning is based on market competition situation and the conditions of enterprises, determine the enterprise and its product in the target market position, that is for their own product or establish certain characteristics in the target market, and strive to create a predetermined image, the customers identity. It needs to show the target market what the difference is between the company and the product and the existing and potential competitors. This kind of planning enterprise and its product image and the value provided, the target customer understoo