企业营销组织架构（Organizational structure of enterprise marketing）.docVIP

企业营销组织架构（Organizational structure of enterprise marketing） Enterprise marketing organizational structure.Txt as long as you want, as long as I have, you still turn around what ah, honest, stay with me on the line. Listen to me, ask why so much, I am on your side, you can go wrong! Follow me! I cant give you happiness is my fault, but who you are not happy, I TMD to chop him. Organizational change considerations and strategic direction The adjustment of the organizational structure of the enterprise needs to be considered in many aspects to ensure the success of organizational change. Establishing the strategic direction of organizational change is the cornerstone of organizational structure adjustment. Improve the organizational functions, mainly in function department management, deep into channel management and brand management, unified management of headquarters, appropriate decentralization according to the region. Headquarters organizational structure model: the main function of the Department, the main purpose of change is to improve the function. 1. marketing management: strategic significance in the new competitive environment, the marketing function will become the companys soul; based on the in-depth study of the market, to provide strategic guidance to carry out operations, which helps to drive the organization to establish a modern marketing concept. The research of market research foundation, the scale of market demand and regional characteristics, the research value and the regional characteristics of consumer behavior, purchase, research and development trend of channel based communication, the basic research results to the marketing channels and marketing personnel, to provide the results for product design, sales and materials and other functional departments. Channel marketing channel research development characteristics, in-depth study of the different channels of the main consumer group characteristics and regional characteristics, the overall st