企业进化史-从盈利到社会责任（The evolutionary history of enterprise - from profit to social responsibility）.docVIP

企业进化史-从盈利到社会责任（The evolutionary history of enterprise - from profit to social responsibility） From 1950 to 1973, the west developed The capitalist countries have steadily increased over the past 20 odd years Long, the average annual growth rate of 4.9%, far exceeding An increase of 2.6% from 1870 to 1913 It was called capitalist development The second golden age in history. In September 13, 1970, the Nobel prize was awarded Milton Friedman, an economist and a prize winner The New York Times is entitled the social responsibility of business Yes, increase profits, the article notes. Very few The trend is higher than the company executives, except for the shareholders In addition to making money, we should bear social responsibility and be more thorough The bottom destroys the foundations of the free society itself, the enterprise One and only social responsibility is in the ratio Increase profits under the rules of the game. The social economic view holds that profit maximization Is the enterprises second goal, the enterprises first goal The standard is to ensure their survival. In order to achieve this, For one thing, they have to undertake social obligations, as well as The resulting social costs. They have to No pollution, no discrimination, no wide range of deception Publicity, publicity and other means to protect social welfare They must integrate into their communities and support them Charitable organizations, thus playing a role in the improvement of society Positive role. Organization for economic cooperation and development, 1976 (OECD) the formulation of the conduct of transnational corporations; It is the only government signed so far And commitment to the implementation of multilateral, integrated multinational companies Code of conduct. These guidelines are true for any country Or the company is not binding, but requires more protection Closely connected persons and the rights of shareholders, to improve the penetration Lightness and strengthen accountab