优秀业务员针对促销员所必须扮演的十大角色（The ten roles that an excellent salesman must play for promoters）.docVIP

优秀业务员针对促销员所必须扮演的十大角色（The ten roles that an excellent salesman must play for promoters） Now the market competition is more intense, regardless of your high advertisement, regardless of your promotion of the ground blossom everywhere, and finally is not cannon bayonet fighting to solve and have to rely on infantry. Over the years, health care products in the gift markets core competitive strategy is terminal interception, the marketing tool is mainly ground pile + special + personnel promotion + gift.. In any case, realize the goal of terminal sales depends on the staffs strong promotion. The purchase intention of customers is 70% depending on the strength of sales promotion personnel. Generally speaking, sales of strong promotion personnel are 2-3 times more or less than that of weak promotions. A strong promotion can depress the sale of competing goods and is in a monopoly position. Statistical analysis shows that terminals with strong sales promoters have the lowest input output ratio. Therefore, we have to find strong promotions in each field, with strong promotions, or cultivate strong promotions. According to the working characteristics of the promotion personnel, a good business must play its role, fully grasp the promotion management, fully mobilize the enthusiasm of promotion staff, finally achieve the first recommended rate of terminal sales and quality first recommended. Here, we summed up a set of excellent salesman for promoters must play the ten roles. Role 1: role of trainer. New recruits are not very understanding of the companys situation and product knowledge, no sales promotion personnel do not understand the consumer psychology and marketing skills, long dry sales personnel will occur mentality aging. Recruitment promotion, the first is to dig people, second is to cultivate, and ultimately need a good attitude to work, high promotional skills, intercept powerful personnel. We should cultivate a clever and capable marketing team must do the followin