供应链环境下的大规模定制策略--延迟策略（A strategy of mass customization in supply chain environment -- postponement strategy）.docVIP

供应链环境下的大规模定制策略--延迟策略（A strategy of mass customization in supply chain environment -- postponement strategy） Abstract: driven by the current competitive pressures and technological innovation, more and more enterprises are aware that most of the costs of products and services are affected by product design. As a result, enterprises are looking for low-cost and efficient ways to realize mass customization in the current situation of diversified product demands. The design carried out according to the principle of delay saves much of the cost for mass customization. This paper starts with the effective implementation of mass customization, expounds the postponement strategy model used in mass customization under supply chain environment, and then discusses the conditions and steps for implementing delay. Keywords: mass customization; postponement strategy; condition; step With the continuous progress of the rapid development of science and technology and social demand, individuation and diversification, standardization, traditional mass production has been hitherto unknown challenge, time and flexibility and quick response ability will decide the enterprise in the competitions fate. Today, a dramatic increase in product diversity has forced companies to seek a cost - effective approach to mass customization. The delay strategy is to adapt to the design concept of mass customization, emphasizes the design remodeling products and processes, the mass production and customization advantages together, in response to the supply chain that led to paralysis of the complex and uncertain factors, has been widely used in the global manufacturing industry. 1 approach to mass customization - delay Mass customization helps businesses to enter new markets and attract large numbers of individual customers who can not be satisfied with standard products. However, the original mass customization was both wasteful and inefficient. If the customized product exceeds the customers expectati