出位营销---酒类产品展示技巧（Niche marketing - display skills for alcoholic products）.docVIP

出位营销---酒类产品展示技巧（Niche marketing - display skills for alcoholic products） Many liquor enterprises in the spring and autumn two quarter rum, at a large amount of money for product display, display design, production costs, hundreds of thousands, millions of flowers, only a few days to become a pile of waste. In the terminal construction, liquor companies for product display, product samples, the effect is not very seriously. Because of the particularity of liquor products, the limitations of liquor terminal and the difficulty of terminal management, the display skills of liquor are often ignored by enterprises, distributors and business personnel. Alcoholic products display is an important link in marketing activities, not only can enhance corporate image, improve product awareness, more important is to let the brand beyond the competitors in the market performance of the container terminal, color, so as to improve the consumption opportunities. Therefore, wine enterprises not only emphasizes displaying skills in marketing practice, more need to use all kinds of merchandising activities to considerate distributors, retailers and consumers, so as to realize the brand in the terminal comprehensive communication -- let the product speak! Alcoholic products show skills related to corporate brand image display, image display, brand performance and use of vivid color and vivid display of products, such as music and dance art, we will from the target direction of liquor products exhibition. First, for dealers display skills Liquor companies held a new product launch, in the spring and autumn season two sugar reception, to participate in various regional wine food exhibition and various folk culture festival and so on, is a good time to fully display the corporate image, brand image, product image, the image display to attract dealers to the ideal business. Many liquor enterprises are through such exhibition activities to find a strength, and can effectively implement the bra