作为一名策划人（As a planner）.docVIP

作为一名策划人（As a planner） As a planner, its hard for you to imagine what I read about my daily practice. Let me tell you, I have ten years of practice books: the Bible (the love sermon), Buddhist scriptures (the most love Diamond Sutra, the Sutra), by Darwins theory of evolution, morality, philosophy, Mao etc.. You think its strange. Can these books help you?! In the general view, marketing planning requires a lot of tactics, and even tricks. It takes eight sides to feel the wind. But I didnt do that. I thought, this just can not do a good planner (planning person special topic): If you can put a project or a product plan, a few years after doing dozens of million, about ten years to do 10 billion or so. Well, those ideas and ideas that look like cows cant help you. It helps you to hover around billions of sales at best, and it may be a few years later that brands are disappearing. The so-called good project every year appraisal institutions, bang bang on the appearance, there are several projects survived for six or seven years or more than ten years? Always come, also hurriedly, also hurriedly. Planning is sometimes a bad thing. Not necessarily all good. A planner, if he is not a normal person, does not have the right values, then he can not afford to plan the market to assess. Its not far. As a planner, my starting point and mission often hope that the project can go on for a long time, and can continue to maintain development; I do not want to pursue business CCTV standard if you are not ready, then, or you do not have a good attitude. CCTV is definitely a bad thing. In this regard, CCTVs annual bid should have the right - Global Brand Network - the guide. Dont just sell for yourself. That would hurt the image of its own experts if it did harm to the enterprise. In a lot of confusion, CCTV bidding should be reflected in science and good faith. Instead of leading and booing. As a planner, I pay more attention to my clients values and starting point. As a planner, I a