光明乳业是如何实施平衡计分卡管理的（How to implement the balanced scorecard management in Guangming dairy industry）.docVIP

光明乳业是如何实施平衡计分卡管理的（How to implement the balanced scorecard management in Guangming dairy industry） Bright Dairy is a famous dairy company in China, and its business has been increasing continuously in recent years. The scale and efficiency of enterprises have also been continuously improved. Faced with the growing scale of enterprises, the top decision-makers gradually feel how to manage and evaluate the importance of management team. Prior to this, the decision maker made use of the performance indicators to manage and control the management team, identified other performance indicators, and signed a performance contract with the management team. However, management effect is affected, especially decision makers to develop their own lack of pointer feel a certain relation, evaluation can not match the pointer to their duties; on the other hand, designed such a system to spend a lot of time and energy management. Therefore, the decision maker decided to employ an outside consulting firm to assist in the establishment of a performance appraisal system. The following is a dialogue between the author and the human resources director of the performance management improvement project of Bright Dairy, Mr. Zhang Darui, who can learn more about the successful implementation of performance management in Guangming dairy industry. Q: what is the starting point of the companys performance management system? A: in the performance management system optimization project, with the assistance of the consulting company, we introduced a strategic performance management system - balanced scorecard. The establishment of the balanced scorecard is to effectively communicate the companys strategic objectives within the company, to guide the company to achieve the best combination of processes, and to control process risk and guide employee behavior in order to achieve the company strategy. Therefore, this time we are in the formulation of performance management system is based on enterprise