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天正集团突破人的瓶颈(Sky Group breaking through the bottleneck of people)
天正集团突破人的瓶颈(Sky Group breaking through the bottleneck of people)
An entrepreneur once said: the development of enterprises can be divided into two stages, from scratch, from big to big. Many people think that the stage from scratch is the most difficult, but in fact, the real difficulty is from this stage to the big one. Because with the continuous expansion of enterprises, the ability of the founder is limited. In order to keep the development of the enterprise, it is necessary to establish a team and set up a perfect modern corporate governance structure. This problem has been dealt with and it is possible for the enterprise to gain further development. Otherwise, it may linger in a bottleneck, stop or decline. The 20 year old day group has experienced similar bottlenecks. However, the end of 2010, the day is group chairman Gao Tianle in Shanghai global financial center office, the Wenzhou away from Tengen group headquarters in Liushi where one easily spoke, it has by virtue of organizational transformation, strategic positioning and other means to break one by one on the ceiling. High Tianle Tengen group founded in 1990, start-up capital 50 thousand yuan. Development in 2010, has become Chinas industrial electrical equipment industry, one of the largest enterprises, annual sales of more than 10 billion yuan.
Use strategic repositioning to pry into the new market
The latest bottleneck occurred in the second half of 2008. After a few years of rapid growth, the days low-voltage electrical equipment business has slowed down. Not only it was facing this phenomenon, however, when many other enterprises have the bottleneck to blame external financial crisis, it is to find out the sights on the self, they were on reflection, until in the low-end market share for the development model for the purpose of “ this is not a a promising industry? Should the day be heavily invested here? ”
In order to find the right answer, the day hired the worlds top Boston consulting company (
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