天贵大厦交楼庆典活动策划方案（The day of building handover celebration planning scheme）.docVIP

天贵大厦交楼庆典活动策划方案（The day of building handover celebration planning scheme） The day of building handover celebration planning scheme One, activity time: XX year July 20th Two, activities theme: wealth gathering, intelligent and international Three, the main line of activity: 1, the establishment of a new generation of Guangzhou top office image (wealth gathering, intelligent, international, high status, convenient transportation) 2, to create a rich neighbors field gas (popularity to Wang, commercial atmosphere) 3, the smooth handover of the machine by the campaign for the days of your building, the next step for the sales of savings customer resources and social resources Four, promotion strategy 1, developers rely on good reputation, build brand advantage building day. 2, seize the mainstream market demand for the future development of the game. 3, office and shop marketing interaction, mutual promotion, win-win coexistence. Integrated marketing, public relations, media, through the 4 activities, let the Tiangui Mansion -- the Guangzhou Office of the first brand concept firmly established in the minds of customers. Five, the day of building market analysis A good planning scheme can not be separated from the previous rigorous market research and market analysis. Before writing a specific planning scheme, advantages and disadvantages must first the whole Guangzhou office market and the days of your building itself are reviewed. 1, Guangzhou office market three regions Guangzhou office market after many years of development, has now formed ring city east, Dongfeng Road and day Hebei three office building business center. Central City East office with its mature business and living facilities and will be sought, and thus formed a unique Central City East will business district; Dongfeng Road along the government to facilitate the work of many administrative organs, Dongfeng Road, and thus also formed a unique Dongfeng Road office before the economic zone; and promote He