国际商务谈判中中西方文化差异问题探析（Analysis of cultural differences between China and the West in international business negotiation）.doc

国际商务谈判中中西方文化差异问题探析（Analysis of cultural differences between China and the West in international business negotiation） Analysis of cultural differences between China and the West in international business negotiation [Abstract] with the development of economic globalization, transnational economic activities of international business cooperation and trade negotiations grow with each passing day conflicts caused by cultural differences, has been more and more scholars and business people attention. This paper from the view of value, language, way of thinking, ethical and legal aspects of the main differences between Chinese and Western culture, discusses in international business negotiations the two sides should take the strategy to promote the negotiation process can reach agreement. International business negotiation; cultural differences; Countermeasures I. the necessity of understanding the cultural differences between China and the West in international business negotiations With Chinas accession to the WTO, foreign business activities have become increasingly frequent, and foreign business negotiations have increased rapidly. Negotiation has become an important part of international business activities. International business negotiation is not only the exchange and cooperation in the economic field, but also the collision and communication among the cultures of different countries. This is especially true of international business negotiations between different countries and different ethnic groups. International business negotiations are influenced by the political, economic, cultural and other factors of their respective countries and nations. Among them, cultural factors are the most difficult to grasp. Cultural differences have led to cultural collisions and even conflicts in international business negotiations, and quite a number of negotiations have thus failed, which have a direct impact on the smooth progress of international business activities. There