如何做好市场开拓（How to do a good job of market development）.doc

如何做好市场开拓（How to do a good job of market development） Face the challenge: Do you have a sense of direction in the face of the competitive regional market? Do you understand how to develop a regional planning operation plan in line with your companys policies and limited resources? To carry out regional market development, management and promotion, so as to achieve a planned promotion. However, first-class products have found second rate dealers, how can the market do it? Channel policy is required to act as agents, dealers are keen to sell their own retail, no intention to layout and expand distribution; manufacturers a painstaking introduction of various promotional policies to enhance the market atmosphere, dealers have greatly reduced. The money was taken away, but what was done was not done. Marketing policy is difficult to implement, the product display surface is getting smaller and smaller, the monthly sales volume does not go, dealer confidence can not rise, what should I do? Channel conflict 80% is related to the implementation of the marketing policy of the manufacturer, but how many sales managers really play well in the company policy and take the profit pattern of the quasi dealer? Most of the sales manager cannot equal communication with dealers, sales pressure method clumsy, Cuanhuo conflict like speak the same language. In particular, sales personnel changes frequently, payment, arbitrary price, Cuanhuo channel such as historical issues continue to accumulate, dealer complaints four, the dealer how to control? Big dealers are cattle, often lion big openings; small weak strength is difficult to recruit dealers. How to make the regional distributors keep up with the development of the brand, change their ideas, obedient, cooperative, quick response and effective implementation? Come on! 2011 edition of market development and dealer management (2 days), will provide you with the new situation of regional market development and dealer management of compre