画册设计设计者必看的27个常识（Album design designers must see 27 common sense）.doc

画册设计设计者必看的27个常识（Album design designers must see 27 common sense） First, the size of the contrast Size relation is the most important one in shaping elements, which can almost determine the relation between image and harmony. The difference between the size of the small, and give people the feeling of a more quiet, mild, big difference between the size of the people feel more distinctive, but also a sense of strength. Two, the contrast of light and shade Yin and Yang, positive and negative, day and night, and so on, such a comparative statement can make people feel the light and shade in daily life. At the beginning of the birth of the baby, first in the vision can separate the light and shade, and cattle, dogs and other animal can identify simple black and white, but the chroma or hue but cannot be easily identified, therefore, light, black and white, is the most basic elements of color sense. Three, the thickness of the contrast The thicker the font, the more masculine the masculinity. If it is fashionable and feminine, it usually appears in fine words. Small words, if the quantity increases, coarse words should be reduced, such collocation looks more lively. Four. The contrast of curves and straight lines The curve is very soft and gentle, while the straight line is rich, hard, sharp and masculine. Nature is made up of the two. Normally we do not pay attention to this kind of relationship, but when a curve or a line emphasizes a shape, we have a deep impression, as well as a corresponding emotion. So we tend to emphasize the curve, and we emphasize it in a few straight lines, or we can say that a small amount of straight line makes the curve more noticeable. Five, texture contrast In the daily life of the average person, the word texture is rarely heard, but in art, texture is an important shaping factor. For example, relaxation, smoothness, wetness, etc. are all descriptions of texture. Therefore, the texture not only shows emotion, but also integrates with this