疯狂广告(广告写作之笔墨生辉妙法)（Crazy advertising (advertising writing ink with lotus)）.doc

疯狂广告(广告写作之笔墨生辉妙法)（Crazy advertising (advertising writing ink with lotus)） If you talk and write articles to be a comparison, then talk to much, after all, there are many tone and body language can use props, while it is relatively more difficult, after all, only through the text to express a meaning, can make a living in some text layout. So, often write more articles in order to make progress faster. Write, write posts, and actually make a product advertising is very similar, there is a reason. Summed up so few: Determine the direction, research and analysis - conception Refine title, frame establish - Outline The opening is amazing and there is interlude Repeated deletion, infinite repair -- Fanxiu Lets talk about the first step: conception. When you write an article or a post, you must first determine your writing direction. Generally speaking, posting is much easier than writing an advertisement. Because the advertisement articles localization is very strong, all has own target crowd, the goal is to sell own product. Online posting, no less than is to explain their views, or write down their feelings. The advertising copy is different, it is extremely difficult. Writing direction and investigation and analysis are two inseparable steps. Some people ask me why Ma Mings posts are so many people. Its very simple. I write articles are popular for all ages. Why do we all have our own majors and have our own learning goals?. Originally, the knowledge system is tree type, and some of the topics I speak of belong to the knowledge system, close to the trunk of the tree, and anyone can use it. And some of the friends of the article is not bad, is too professional. Its very important that you write a post and think about the group of readers you are facing. Post online, we have to understand the characteristics of the Internet crowd. Young and more like fresh more, like a lot of short, like funny more, curiosity, more students, work, work easier...... So many characteristi