会展资料（Exhibition materials）.doc

会展资料（Exhibition materials） Eight trends of Chinas MICE industry Industrial trends, comprehensive docking, industrial interaction Internationalization trend, macro regulation and expansion of competition Legalization trend, improve laws and regulations, regulate the market Group trends, diverse channels, complementary advantages Brand trends, scale oriented, brand support Specialization trends, professional positioning, professional operation Ecological trends, green ideas, unlimited potential Diversification trend, industry oriented, diversified business The definition of MICE industry Convention and exhibition industry is a general term of conference industry and Exhibition industry. Is an emerging service industry, the impact of a wide range of high degree of relevance. The role of the exhibition industry First, it can produce a powerful interactive win-win effect. Second, access to quality resources. The exhibition industry a huge gathering of information flow, technology flow, commodity flow and personnel flow, means that the industry in the opening tide, comparative advantage in products, technology, production, marketing and other aspects, optimize the allocation of resources, enhance the comprehensive competitiveness. Third, can raise support. Fourth, it can increase employment opportunities. Fifth, can become a weathervane of economic development. Present situation of exhibition industry 1, as the birthplace of the World Conference and exhibition industry, the European Conference and exhibition industry as a whole is strong and the largest in scale, among which Germany is the worlds leading exhibition power. 2, North America (mainly the United States and Canada) is a rising star of the World Conference and Exhibition industry. 3, the scale and level of Asias MICE industry is second only to Europe and America, and stronger than Latin America and africa. Among them, Singapore has been named as the worlds fifth largest exhibition city by UIA. (Japan, Singapore,