体验营销让狩猎者兴奋（Experiential marketing is exciting for hunters）.docVIP

体验营销让狩猎者兴奋（Experiential marketing is exciting for hunters） A good brand experience should include three levels of thinking: from brand image building, to brand awareness, advertising, promotion, and then to attract and contact consumers. The core of experiential marketing is beyond service. The service is provided, and the experience is planned. Service is a passive acceptance of the consumer, and experience is the integration and participation of consumers, this is a push to pull, and then active participation process. Text / reporter Li Yue Miao from Beijing Now, in the eyes of consumers Chibidaigou, commercial street became more and more like amusement parks and safari, but he seems to be looking for pleasure Hunter: the United States VANS company opened a huge ice skating rink and outdoor professional bicycle tracks in Ontario Lake Mill commercial street; in the hotel industry, the theme of odd shape room California Madonna hotel offers is become fashionable for a time, the original caveman room, everywhere is the natural granite, even the waterfall drop from the clouds. This is the American economist Joseph Pine James and H Gilmore described in the experience economy a Book of the experience economy: this new open interactive economic form, with emphasis on commercial activities bring a unique aesthetic experience to consumers, is the soul and core theme of the scene and experience design. Wiehahn global communication agency founder Chen Yizhan believes the experience economy can add real value for the brand, so the brand unique, attractive, out of the ordinary and can obtain higher profits, is the future of China enterprise brand and product marketing a crucial step. New marketing: experience economy a book that the experience itself represents a kind of already exists, has not been previously clear out of the economic output type, will be from 1990s after the service economy and a new stage of economic development. What do you think about the role of experien