像他一样热情地体验（Experience as passionately as he does）.doc

像他一样热情地体验（Experience as passionately as he does） Interview with Lu Jiansheng, vice president of Sony Ericsson group and head of China Wen / song Zheng from V-MARKETING successful marketing The first close contact with Lu Jiansheng, what impressed me most was his eyes, his eyes are big and bright, sometimes flashing wisdom and rigorous sharp, sometimes showing childlike naughty. I just want to make my problem, Mr. Lu was interrupted, he put a delicate Bluetooth headset worn on my ears and motioned me not to talk, look at the eyes of my excitement, I also look forward to seem to follow the melody, followed him to dance for joy. To experience, to share V-MARKETING: successful marketing just heard the music effect is really great, I saw this mobile phone is our new mobile phone W908c mobile phone, then this music launch is not mean that Sony Ericsson is a continuation of their music strategy? Lu Jiansheng: in the Chinese market, we still have to do a lot of work, but the key is to do our Walkman and Cyber-shot these two major video brands. That is, continue to music, mobile phones and video phones in the two series of leading position, in addition, we hope that in the promotion of the market through the dissemination of the brand, to emphasize experience to consumers. It is not only a brand, a slogan, a name, but the brand itself brings the user experience. The V-MARKETING marketing success: some people say that the media in twenty-first Century will be the most important mobile phone, mobile communication equipment, rather than in print or billboards, there will be more in the future mobile marketing activities. This means that as the marketing carrier of the mobile phone market will become increasingly fierce competition, then how do you ensure that your brand advantage? Lu Jiansheng: SONY parent company itself already has two brands, namely Walkman and Cyber-shot, which itself is also two very big brand name. The two parent companies of SONY and Ericsson have given u