凤凰swot分析（Phoenix SWOT analysis）.doc

凤凰swot分析（Phoenix SWOT analysis） First, the meaning of SWOT analysis matrix With the development of tourism strategy, refers to the internal resources of tourism enterprises or tourism resources and the external environment opportunities and threats, and to establish the effective strategic process. The SWOT analysis matrix in S on behalf of the enterprise strengths or advantage (Strengths); W is the weakness or weakness (Weaknesses); O represents the external environment of the opportunity (Opportunities); T is formed by the external environment of the threat (Threats). Here the SWOT analysis matrix model is used to analyze the Phoenix tourism development strategy. Analysis with two, Phoenix tourism development SWOT With (a) advantage analysis (Strengths) 1, with the profound historical and cultural heritage With Phoenix is a political, military, economic and cultural center in the southwest of China, there are cultural relics protection units at or above the county level 85, is a famous New Zealand travel home, writer Louis? Mr. Ai Li praised as one of the two most beautiful town China. Huang Siqiao ancient town, was built in Tang chuigong three years (686), is a green slate rock in our country has the most complete protection; miaojiang wall -- China south of the Great Wall, was built in the Ming Dynasty, its stone material, in Fenghuang County Pavilion, through Phoenix too dry state until the magpie Baojing County camp, meandering 380, this mysterious heritage group, become the focus of international and domestic; Phoenix Town, a radius of 1.8 km, the Tuojiang River water through the city, south of Huashan city in their city has more than 1000 years of history of the city, the existing 68 ancient buildings, 116 ancient ruins, Ming and Qing dynasties characteristics more than 120 residential buildings, more than 20 ancient stone street, temple 3, temple Pavilion at more than 30, is a natural harmony, the harmony between man and nature of the ancient city. 2, the n