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唱吧硕大流量来源分析-源于草根力量(Sing big flow source analysis - from grassroots power)
唱吧硕大流量来源分析-源于草根力量(Sing big flow source analysis - from grassroots power)
Sing, just online to win huge flow is grassroots force as
Sing it, last May 31st online, and now every day there are millions of users of activity, the total amount of users is about to break 100 million. If I had to think of a way to generate explosive growth on the mobile Internet today, it would be difficult for me to think of it. First of all, the demand for KTV is not created by singing, but actually existed in real life, and it covers a large population. But our main user is still a fashionable crowd up and down at the age of 20.
That is to say, the demand range for locking is a market of hundreds of millions of users, and this demand has not been well met. A lot of people like to sing, nothing to hum songs, but the opportunity to go to KTV is very small. We move it to the cell phone, and these users will come naturally.
Sing, there are three types of user groups. One is really sing it as KTV users, bring yourself to play, and this is also sing the vast majority of users. Another is that I sing well and want to sing and be a star. They are a large number of users, there is a strong desire to fame, there is a strong driving force, friends and relatives everywhere to join, hoping that some people pay attention to him. The third kind is for me to sing. When I play, I find some people just sing well. I just like him and want to be his fans. They are similar to Super Girls fans, very fanatical, hope that his idol achievements, will pull around the people to sing. These three groups of people constitute a very solid foundation for singing, and promote singing, to achieve the spread of self, this kind of dissemination does not need me to pay too much price.
Make the tools first, then the community
The mobile Internet screen is very small, when we sing in the design of Logo and Slogan, think the most is how to allow the user to open the mobile phone with hundreds of icons, remember you not rememb
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