基于品牌合作的联合促销策略分析（Analysis of joint promotion strategy based on brand cooperation）.docVIP

基于品牌合作的联合促销策略分析（Analysis of joint promotion strategy based on brand cooperation） Under the strategic ecological environment, brand alliance (Brand Alliances) or brand cooperation (Co-Branding) is a common cooperative marketing strategy in the market competition. In the promotion level, two or more companies borrow joint resources for joint promotion is also the most common. This kind of joint promotion is actually one kind of strategic alliance strategic marketing alliance, a win-win promotion partnership. The joint promotion realizes the innovation of organization form, and there are many kin