持续销售的关键--掌控力（The key to sustained sales - control）.docVIP

持续销售的关键--掌控力（The key to sustained sales - control） Now enterprises often sigh hard work, sales difficulties, of which two main reasons is that consumers are difficult to stay, customers difficult to grasp, most enterprises customers or customer loyalty are very low. The crux of the problem is the lack of effective control of the two. Therefore, the control force is the current enterprise sales, should grasp a kind of market competition ability. In the management of enterprises, the first consideration is how to create a good product, when the product was determined, then look for customers and dealers is difficult to convince customers and dealers, the product is put down, enterprises were delighted to busy to increase production, before the celebration, but the problem came again customers or dealers purchase slowly to reduce or stop the purchase, even some goods back to the beginning. This situation is very common in enterprises at present, mainly from two aspects: customers or distributors good products can eventually consumers do not recognize, sales difficult; or selling well, enhance the strength of customers or distributors, back by enterprises. At this point, enterprises are mostly increased support, lower prices, etc., and then no longer give up dealers or customers, otherwise developed. But not long after that, it happened again. So reciprocating, enterprise energy and financial resources consume a lot, dragged into the product sales warm not fire embarrassing situation. In fact, the essential reason is that the control of customers and customers is unfavorable. Customer demand is out of control A very important factor to the effective transfer of goods, but also the majority of enterprises are easy to ignore, is in the product from our warehouse out even if sales errors, therefore, to meet customer demand or the downstream channel, the satisfaction and a lot of stock has become the main marketing enterprises. But the fact is that a large number of goods s