新时代的变革让草根成为财富英雄（Changes in the new era let grassroots become a wealth hero）.doc

新时代的变革让草根成为财富英雄（Changes in the new era let grassroots become a wealth hero） Before 1978, Chinese is an economy reclusive. Since 1984, Chinese enterprises have gone through the wind and rain for 27 years. In 27 years, accompanied by a shift in the market economy environment China from planned economy to market economy, a number of enterprises at the time just start after many difficult to gradually become a world-class enterprise, many enterprises due to various reasons China crashing down, but there is always a group of people, beautiful and grace Sassou in the storm. And this group of wealth heroes evolved from the grassroots, are derived from the needs of the development of contemporary economy and derived. The rapid development of economy makes the commercial mode of constantly upgrading, from wholesale to the chain from the chain to the Internet, from electronic commerce, each mode of operation requires brokers as a bridge, is impassable? Wholesale age: Haier - the myth of manufacturing Wholesale era, for commodities to provide a platform for the circulation of transactions, wholesale, retail symmetry. Wholesale is usually divided into two cases: commercial enterprises sell goods to other commercial enterprises for resale. Commercial enterprises will be used as a means of reprocessing supply to manufacturing enterprises. In the era of wholesale, the emphasis is on the low cost of commodities and the diversification of commodities. And Haiers development process is the interpretation of the wholesale era of the most classic myth. Zhang Ruimins pursuit of quality concept and market concept directly led to the establishment of famous brand strategy, and gained the first pot of gold in Chinas household electrical appliance industry. Haier group by a deficit of 1 million 470 thousand yuan collective small factory, developed into 2007 global turnover of 118 billion yuan of Chinas first brand of household electrical appliances, and in the world to get higher and higher