新时期少林寺的品牌经营之道（Brand management of Shaolin Temple in the new period）.doc

下载文档 降价啦

8
0
约6.53千字
约 7页
2017-07-24 发布于河南
举报
版权申诉
保障服务

新时期少林寺的品牌经营之道（Brand management of Shaolin Temple in the new period）.doc

1、本文档共7页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

新时期少林寺的品牌经营之道（Brand management of Shaolin Temple in the new period）

新时期少林寺的品牌经营之道（Brand management of Shaolin Temple in the new period） 2008-12-30 23:35:05 Author: Xu Wenfeng source: browse times: 246, users comment 0 - The Buddha is not the masquerade. All the endless vows of endless trouble breaking vows, I vow to study them. The supreme Buddhist vows into. Thirtieth generations of Shaolin Temple abbot Shi Yongxin A few days ago saw television coverage: Shaolin Temple abbot Shi Yongxin to enterprise management way to build Shaolin Temple brand, attracted many criticism. Shaolin Temple because Thirteen monks save Tang and attracted attention in the Yuan Dynasty and the royal family; snow Ting Fu Yu to save the world , is the Shaolin Temple to the pinnacle of glory. Today, the Millennium Development of Shaolin Temple, itself is no longer a temple, but also represents Chinas Zen and martial arts brand. In modern society, the world is soon forgotten Shaolin, Shaolin Abbot Yongxin masters to force Hong Shaolin culture and martial arts, what is wrong? The turning point of modern Shaolin Temple brand building in 1987, 22 year old Shi Yongxin inadvertently become the youngest abbot of the monastery Chinese. With its foresight and sagacity, it began a brand new writing for Shaolin Temple brand. The development history of Shaolin Temple in the past 20 years is actually a history of brand management. First, the brand positioning of Shaolin Temple Yongxin Master said: Shaolin Temple is a religious subject, the sacred mission lies in the great truth, spread the Buddha found social enlightenment, salvation. Therefore, as long as the master Yongxin operating in violation of the Shaolin Temple brand positioning, brand management methods of the times are worth learning and praise. Shaolin Temple for personal improvement, for the external enlightenment of all living beings, contribute to society. The carrier is Zen and martial arts, put forward the two master Yongxin should be combined, namely martial arts and zen. Personal positioning Yongxin mast