西北经销商发展过程中的问题及解决之道（Problems and solutions in the development of distributors in Northwest China）.docVIP

西北经销商发展过程中的问题及解决之道（Problems and solutions in the development of distributors in Northwest China） More and more fees into the shop, bottle cap fee to 150 yuan black...... Consumers become more and more rational, the market is becoming more and more difficult to do...... Advertising is getting weaker and weaker, and planning companies are mostly too idealistic...... This is reflected in the issue of up to contact the author and the northwest many dealers, we all feel the market has become more and more difficult, some dealers simply change the strategy into the second tier city and County township of wholesale market, in order to seek higher profits. These dealers in the second tier city network relative ease, for a time, it is the activation of the second city of the wholesale market, bring new ideas, the author has done on the radio Northwest enterprises survival rescue road seminar, for dealers, in order to develop rapid growth, some problems in the development process and the solution must be mastered. How to make the product fast path - next? Restricted by the economic, cultural and commercial mechanism into factors such as time limits, Chinese consumers is not mature and rational, brand loyalty is not high, vulnerable to speculation phenomenon of whats on the market (what is the actual selling businesses popular) I will buy what! This line of old master to understand that a rapid product market success, one is to quickly form a visual shock effect distribution rate -- the creation of popular atmosphere; the two is to maintain the distribution rate, to maintain the trend. However, in China, the high cost of highway transportation, vast, real consumption ability of consumer groups is not concentrated, discount supermarket and other large stores just born, a lot of sales from tens of millions of small retail stores. The power of wholesale channels can not be evaded, cannot be stopped, and can not be replaced! This is the characteristics of the domestic market (espe