西蒙与经济组织中的结构和决策（Simon and the structure and decision making in economic organizations）.docVIP

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西蒙与经济组织中的结构和决策（Simon and the structure and decision making in economic organizations）.doc

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西蒙与经济组织中的结构和决策（Simon and the structure and decision making in economic organizations）

西蒙与经济组织中的结构和决策（Simon and the structure and decision making in economic organizations） Simon and the structure and decision making in economic organizations.Txt Herbert Alexander Simon (Herbert Alexander Simon, June 15, 1916 - 2001 February 9th): Master of management decision of economic organization, the 1978 Nobel Laureate in economics, the Royal Swedish Academy of Sciences summary pointed out: the most extensive economic sense, Simon is an economist, his name is the main structure and decision-making and economic organizations in the relatively new field of economic research together. Simon learned to let the world admire, he received 9 doctorates: Doctor of philosophy degree from the University of California in 1943, 1963 Keith Institute doctorate, doctor of Science degree from the Yale University and science doctorate of law, 1963 1968 1963 Sweden Lund PhD, University of Mcgill University in 1970, doctor of law in Rotterdam in 1973, Dr. Moss Erasmus University of economics 1978 rice root university doctor of law, doctor of law, University of Pittsburgh in 1979. Simon believes that the person in real life as a manager or decision-maker is a manager of bounded rationality between rational and irrational. Managers value orientation and goals are often multiple, not only is restricted by many factors, and are changing and contradictory state; management knowledge, information, experience and ability are limited, he can not hope to achieve the absolute optimal solution, but only to find a satisfactory solution to meet. In real decision-making, limited rationality for decision makers to find all alternatives, also cannot predict all alternatives completely consequences, do not have a clear and consistent preference decision system, so that it can choose the optimal decision in a variety of environments. Simons management theory, the focus of attention, it is rational limits of human social behavior and irrational aspects, it is about awareness and limited rationality