话术的定义与含义（Definition and meaning of oral Art）.docVIP

话术的定义与含义（Definition and meaning of oral Art） If all of the companys strategies and products depend on the sales staff to perform, then the phone sales personnel blurted out the words (or called scripts) is the most direct product form. Generally speaking, the word art has three meanings, and the enterprises understanding of this word will directly lead to the effect of sales First layer meaning: book of words. Endorsement of the language of expression used in the sales communication. Most of our small and medium-sized telephone sales remain at this stage. At this stage, managers think: as long as it can effectively deal with the language, it will be recorded and shared to everyone, this is the word book. The second meaning: discourse. Its a description of the usual conversation process in telephone communication, and this is the level we all understand right now. The form of expression is generally a unified sales process, divided into modules, in each module to write excellent words, better, in each sentence next to write the application of skills, to help beginners quickly grasp skills. General telephone sales process includes: 1, opening remarks; 2, product description; 3, objections processing; 4, stimulate desire; 5, contributed, etc.; James team used words at present stay at this level. The third meaning: word art. The art is also the way. That is why we should say so. I often tell my students that you even if the company give you the word back then cooked, knowing but not the why, work hard in vain. So if James wants to improve the sales people, it will increase sales efficiency and stimulate sales. Well, we must really discuss what we should say and why. I gave him the following advice. The first step is to analyze the value attributes of the product line Whether you sell any product on the phone, for each enterprise, it is necessary to analyze the value of the product line attributes, that is, product sales will bring value to the enterprise contribution. T