中级经济基础重点14（Intermediate economic base 14）.docVIP

中级经济基础重点14（Intermediate economic base 14） In the high school The second chapter is consumer behavior theory The second chapter is consumer behavior theory Indifference curve (I) utility theory Examination content: grasp the meaning and classification of utility. 1. hypothesis of economic man. Consumers are rational in pursuit of utility maximization. To be specific: every man engaged in economic activities is selfish, always trying to gain his maximum economic benefit with the least economic cost (with sufficient computing power). 2. definition of utility. The term utility (utility) refers to the ability of goods or services to satisfy consumer needs or desires. The magnitude of the utility or utility of a commodity or service, in order to satisfy and to what extent it meets the needs or desires of the consumer. There is no objective criterion for utility. [example 1] the following are incorrect statements of utility: A utility refers to the ability of a commodity or service to satisfy a persons desires. B, utility is the degree of satisfaction that consumers feel when they consume goods and services. C, utility is a subjective evaluation of peoples minds. D, utility has objective standards. Answer: D 3. cardinal utility theory and ordinal utility theory. Early utility theorists use cardinal numbers to describe utility. The term base derives from mathematics, meaning 1, 2, and 3....... The cardinal utility theory gives the meaning of quantity to utility, so that cardinal utility has two distinct characteristics: one is quantity comparison; and two is summation summation. The cardinal utility theory divides utility into total utility (TU) and marginal utility (mu). The cardinal utility theory is based on the theory of marginal utility. The ordinal utility theory is another theory that studies the behavior of consumers in order to make up for the deficiency of cardinal utility theory. The basic idea is: utility as a psychological phenomenon can not be measured, but al