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a-mcr打造地产营销新境界（A-mcr to create new realm of real estate marketing）.doc

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a-mcr打造地产营销新境界（A-mcr to create new realm of real estate marketing）

a-mcr打造地产营销新境界（A-mcr to create new realm of real estate marketing） South Garden is located in Yunnan, Qujings second largest city, the specific location is located in the South Gate of Qujing City, Southeast of Qujing, the future of Nancheng central position. The project covers an area of 150 acres, the first phase of the development of 78 acres, 634 residential units, can be considered a medium-sized projects. Development of the projects real estate developer is the first real estate development in Qujing Hongxin real estate, the project sales agent is Kunming Ting real estate economic co.. In the expected value of cooperation between developers and agents, it is six months time to sweep the disk. However, this garden home reunion for marketing communication theme, Qujings first garden apartments for the location of the project, 3 months since October 12, 2001 after the opening, but only to buy a 15% house. Since the South Garden in 2001 December after the cessation of advertising, within a week, there have been few people patronize South Garden City Sales Department and on-site sales department, the South Garden sales situation is worrying. In this case, the two marketing of South Garden was put on the agenda. That is, at this stage, as a new property broker in the Chung joined the South Garden project. The author puts forward the opinion of introducing the whole communication of A-MCR marketing. And in this opinion, the South Garden for the A-MCR marketing communication diagnosis and full marketing communication A-MCR full construction. A-MCR is marketing full communication (or whole marketing). A-MCR marketing communication is a new, comprehensive and effective marketing methodology which is suitable for the real estate industry and other related industries. It consists of four channels, such as logistics channels, promotions, interactive channels, service channels and information dissemination channels, including the main links of marketing. It can be said that