单字(正确).doc

Chap8 Product life-cycle strategies 產品生命週期策略 Marketing strategy development 行銷策略發展 Business analysis 商業分析 Commerciallzation 商品化 Teambased new-product development以團隊為基礎的新產品開發 Innovation management system 創新管理系統 Product life cycle 產品生命週期 Maturity成熟 Fashion 流行 Fads 時尚 Maturity stage 成熟期 Chap9 Value-base pricing 價值基礎定價 Value-added pricing 附加價值 Cost-based pricing成本為基礎的定價Break-even pricing 損益平衡點 Monopolistic competition 獨占性競爭 Oligopolistic competition 寡占性競爭 Pure monopoly 完全壟斷 Price elasticity of demand需求彈性價格Market-skimming pricing 市場吸脂Market-penetration pricing 市場滲透定價 Captive-product pricing 專用配件訂價法 By-product pricing 副產品訂價法 Discounts折扣Allowances折讓 psychological pricing 心理定價 free on board (hence, FOB)起運點定價 freight-absorption pricing 運費吸收訂價法 dynamic pricing 動態定價 Initiating price changes啟動價格變動Price discrimination價格歧視 Deceptive pricing欺騙性定價Price confusion 價格混亂 Chap 10 distribution channels 配銷通路 Channel conflict 通路衝突 horizontal conflict 水平的衝突 vertical conflict 垂直的衝突 Conventional distribution channel 傳統配銷通路 Vertical marketing system(VMS) 垂直行銷系統 franchise organization特許加盟店 multichannel distribution systems 多通路配銷系統 hybrid marketing channels 混合行銷通路 Disintermediation 去中間商 intensive distribution 密集式配銷 exclusive distribution 獨家的配銷 selective distribution 選擇性配銷 Major alternatives 主要替代品 partner relationship management (PRM)夥伴關係管理 customer relationship management(CRM)顧客關係管理 Supply chain management (SCM)供應鏈管理 Exclusive distribution 獨家配銷 evaluating channel members 評估通路成員 Marketing logistics 行銷物流 inventory management 存貨管理 logistics information management 物流資訊管理 third-party logistics 第三方物流 Chap11 Retailers 零售商 convenience stores 便利商店 factory outlets 工廠直營店 chain stores 連鎖店 Franchise 特許加盟 segmentation ,targeting,differentiation,positioning decision區隔目標差異化定位決策 Product assortment 產品搭配 Community shopping center 社區購物中心Neighborhood shopping centers or strip malls鄰購物中心或商街Retail convergence零售整合 Megaretailers 巨型零售業 Wholesalers批發商Risk bearing 風險承擔Merchant wholesalers商品批發商Broker 經銷商 Agents 代理商 Cash-an