电子商务（双语）chapter3.pptVIP

Electronic Commerce Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence Revenue Models A useful way to think about electronic commerce implementations is to consider how they can generate revenue. Not all e-commerce initiatives have the goal of providing revenue; some are undertaken to reduce costs or improve customers. Revenue Models Web catalog revenue model (网上目录赢利模式) Digital Content Revenue Models (数字内容赢利模式) Advertising-Supported Revenue Models (广告支持的赢利模式) Advertising-Subscription Mixed Revenue Models (广告收费混合赢利模式) Fee-for-Transaction Revenue Models (交易费用赢利模式) Fee-for-Service Revenue Models (服务费用赢利模式) 1 Web catalog revenue model (网上目录赢利模式) Definition: Companies can take catalog model online by replacing their print catalogs with information on their Web sites Customers can place orders through the web site or by telephone. This flexibility is important because many consumers are still reluctant to buy on the Web. . (1) Computers and Consumer Electronics (家用电器) Apple, Dell, Gateway, and Sun Microsystems Have had great success selling a full range of products ——from desktop computers to server computers to individuals, business and other organizations on the Web Dell Created value by designing entire business around offering high degree of configuration flexibility to its customers Retailers of electronics products have been active in undertaking electronic commerce using Web catalog revenue model. (2) Books, Music, and Videos(图书和音像制品) Retailers using the Web catalog model to sell books, music, and videos (音像制品) Among the most visible examples of electronic commerce Jeff Bezos Formed A in 1994 Jason and Matthew Olim(twin brothers) Formed online music store they called CDnow in 1994 Used the Web catalog revenue model (3) Luxury Goods (奢侈品) People are still reluctant to buy through a Web site Web sites of Vera Wang（薇拉王） and Versace（范思哲） Constructed to provide information to shoppers, not to generate revenue, but to provide informa