Euro Disneyland case 2迪士尼案例.doc

Introduction Disneyland in both America and Tokyo have got great success,but Euro Disney faces a lot of problem.The reason of this phnominen can be explain by Hofstede’s four cultural dimensions and Trompenaar’s research.Then we can find some operations mistakes that the Euro Disneyland mad.According to these experience have learned from the situation,how Euro Disneyland deal with the diversity. Analysis by Hofsted’s cultural dimensions The Hofstedes cultural dimensions theory proposed four dimensions including power distance, uncertainty avoidance,a masculinity-femininity and individualism-collectivism[1]. Although France and the US both are Western culture countries, they have some major cultural differences. In the following, according to Hofstedes four cultural dimensions, the differences between US and France will be discussed. Power Distance Index is the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally. France has a high power distance cultures. In the contrary, the United State has a lower power distance. Americans pursue a greater equality between societal levels, including government, organizations, and even within families. Uncertainty Avoidance Index refers to a societys tolerance for uncertainty and ambiguity. French has strong uncertainty avoidance that they are unwilling to face ambiguity and risk. American is the opposite type, which is more tolerant of opinions different from what they are used to. Masculinity means the distribution of emotional roles between the genders. American has high masculinity which indicates differences between mens values and womens values. But French has low masculinity values to give them more employee freedoms, group decision making and environmental conservation. Individualism –collectivism is the degree to which individuals are integrated into groups. France and America both has a high individualism and pursue freedom. But, America is